There are numerous factors that can affect the click-through rate for your website. To ensure that as many people are clicking your link as possible, you have to figure out what affects it. One thing to consider is the URL structure of your page. This is something too many overlook, and a simple change to improve click through rate. For the sake of the Google bots and of users, you want to have a good URL structure for every page. When the bots go through it, they see it as relevant when it has a good structure. When users see it, they see a good structure as trustworthy and informative without realizing it. It is a simple yet vital piece of SEO and site trustworthiness that you have to look into. If your pages have a bad URL structure, you are not going to get the same attention, traffic, and, of course, click through rates that you are after.
Click-Through Rates (CTR)
The click-through rate is the rate at which people click your link. When someone goes to a page and sees your link, you want them to click on it. If they do, that increases the rate, and it brings more traffic to you. The entire point of SEO and advertising is to get a high click-through rate for higher traffic. If you get people going to your page, you can turn that into conversions. While it is nearly impossible to get everyone to click through to your link, you can maximize that rate in a few ways. There are multiple ways to take advantage of SEO and advertising to get more people clicking the link out of trust and curiosity. The URL structure is a small but important piece that you do not want to overlook. When you have a good URL, you can have a higher Google placement and you can win the trust of the users. It is one of the simplest yet most important aspects of your SEO.
A Good URL Structure
A good URL structure is one that is succinct and to the point. It should be clear, free of random letters and numbers and characters, easy to understand, and obvious what the content is. When someone sees the link, they should know exactly what that page is going to show them.
For Google, their bots have to know what is relevant and what is not. When the crawlers search through hundreds of websites and pages, they are going to pay attention to the URL. When a URL structure does not seem relevant to the content, the bots might assign a lower score which could negatively affect your search engine result position. With a strong URL structure, the bots can match the content to the URL, which can add trust and relevancy to your page and website.
It is imperative that you do not undermine your own SEO by neglecting URL structures. Neglecting the URL structures can hurt the perception pending customers may have of your website too. When a user sees your URL, they want to know what to expect. If it is a nonsensical string of letters and numbers, or words that do not clearly state what to expect, they might overlook it and move onto another website. They might overlook it because they think it is irrelevant and a waste of their time. They may also overlook it because they think it is spam. Nonsensical URLs typically look like spam to most users, making them ignore it. Win their trust and get their clicks with a good URL structure.
Increasing your click-through rate is not hard to do, as long as you do what is needed to make the visitors feel comfortable with your website. The URL structure is a big part in gaining their trust before they even see your website. It is crucial that you focus on a strong, solid URL structure in order to maximize your click-through rate.