When search engines began punishing online marketers for things like keyword-stuffing and back-link farming, content marketing went to the head of the class of online marketing. Publishing original content in some ways became the new search engine optimization. Jamming in a bunch of keywords and going crazy with backlinks began to give way to attracting…
Regardless of whether you are running a small business or representing a big corporation, branding is always going to be a large component of your strategy. It is the definitive trusted solution to defining your business, vision, and appeal to your targeted audience. Branding protects your identity in the competitive world and can help you…
Compelling content isn’t easy to just whip up. There is no secret recipe or content bank to visit. It comes from emotion, a real, gut-touching inspiration that connects people to the words they read. All decisions are based on how people feel, especially purchasing decisions. Examine content that hasn’t been converting, and it probably lacks…
There’s more to knowing your SEO ranking than consulting the search engines. Although many companies list SEO success as one of their top priorities, many companies don’t know that your ranking isn’t the only or even the best way to ensure SEO. The hyper-focus on search engine ranking ignores the pages that, through technical problems,…
What are the elements of an outstanding blog post that serves to drive traffic and engage readers? Despite the reservations that beginner bloggers may have, it does not take too much time or effort to create accessible, enticing posts. Keep these key ingredients in mind as you embark on your journey to create an actionable…
Social media marketing has become a big deal for most people, both from a personal and professional point of view. Twitter is a platform that is relatively easy to use and a great place to influence and communicate with others. However, being able to influence has a lot to do with having a large following….
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