Content is everywhere. It’s used to sell things, help with problems, and even entertain. Whatever you’re writing content for, you want it to be interesting enough to hold your reader’s attention. Here are four tips for creating compelling content. 1. Hook readers with your headline Your headline is what your readers are going to see…
A few years back, when the internet became the world’s primary source of information, a few new buzzwords popped into the business world’s vocabulary. They were in phrases such as “content marketing” and “inbound marketing.” They sounded foreign then but are familiar now. Still, some businesses and individual marketers don’t seem to have a firm…
A web page has two simple goals: engagement and conversion. While immediate direct selling typically turns people off, a soft and smooth conversion eventually incorporates an “ask” somewhere in the equation. People are often more inclined to do things after they have been asked, otherwise they may not even realize a need exists. There are…
It happens to the best of them: If you’re a content creator over a long enough period of time, you’ll eventually hit a point at which everything you produce just feels stale. These funks usually pass fairly quickly, but that doesn’t make them any more pleasant to endure. And if your job or business depends…
Content creation can be a quite an undertaking for even an experienced marketer. It can be challenging to balance creativity with influence while providing valuable content that makes the mark. After all of this, you still must meet your marketing goals. It’s quite a myriad of conditions, but “no pressure.” That one ingenious content idea…
You’ve been posting on your Facebook business page regularly, but have noticed that hardly any of the people who’ve “liked” your page see those posts. You’ve heard about Facebook ads and are wondering if they are worth it. Most businesses should include Facebook ads as part of their marketing routine. Here are some of the…
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