Snapchat’s ephemeral content platform, which includes stories that disappear after 24 hours, pictures and videos that go after a few seconds, and pictures and videos that disappear after you click on them, has changed the face of social media. At first, it was unclear how traditional marketers would take advantage of this new platform and…
Unlike keyword strings, which require each different variation to have its own separate page, keyword clusters use related keywords to attract people who are searching for related terms, which decreases the likelihood of you losing a potential customer because of a keyword string you missed. Although many bloggers and websites still depend on keyword strings,…
Checking reviews has become integral to the online shopping experience. For a local business, reviews can make the difference between consumers choosing you or your competitors. Simply hoping customers leave positive reviews is not a good strategy, though, with a focused approach required. Asking customers to leave a review is the simplest method, but you…
Are you looking for ways to upgrade your customer outreach efforts this year? Do you want to improve your social media marketing, but aren’t quite sure where to start? It might be time to upgrade the visual tools you are using to connect with potential customers. Check out the following collections of helpful video marketing…
It is not a small task to drive revenue and the best sales leaders know this very well. Having a passion and obsession towards finding the next big thing can help you in driving your sales volume. But small business owners and start-up entrepreneurs are always doubtful if they should invest in marketing, as there…
“Tell me and I’ll forget, show me and I might remember, involve me and I’ll understand.” Benjamin Franklin, a Founding Father of the United States By Bret Wallace Benjamin Franklin certainly was a forward-thinking gentleman, but it’s doubtful even Good Ol’ Ben could have imagined the kind of future today’s youth are experiencing. With the…
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