Your Facebook page can be a powerful resource for your brand. It’s possible to build a tribe of faithful fans who love what you do and want to share your message with the world.
Finding true fans is the best goal for any Facebook marketer. You can focus on generating the most excitement possible among your core audience with every post. Your tribe will then share your best content and talk about you on their pages.
Facebook makes grassroots marketing more powerful and doable than ever before. This guide will show you how to build your tribe.
The 10-Percent Rule
The golden rule of content creation is to try and delight a small portion of your audience. If you attempt to make everybody happy at the same time, you won’t get anybody excited. If you focus on and try to thrill only a small subset of your audience, you can develop stronger fan relationships.
Significant influencers demonstrate this idea, building an audience from diverse niches. A podcast can reach millions of people, but each episode appeals to a different part of that audience. The members of the audience don’t mind skipping some chapters, because they love the ones that resonate with them.
Even if you have 100 followers, you can use this rule. Try to thrill 10 of them with every post you make. It’s never too early to adopt this mindset with your content.
Repeat Your Core Themes
When you find a topic or style that elicits a reaction, try to keep using it. Not every great post lends itself to repetition, but a lot of them do. If you can find a daily or weekly series based on a simple idea, your followers will become regular viewers.
There are many examples of posts that can become a “core theme” of a channel. Artists may do quick sketches or vlogs from their galleries. An entrepreneur could share advice via a blog or give keynote speeches and release them as podcast episodes. The opportunities are endless.
Engage With Your Fans
The best way to turn a casual fan into a superfan is to engage with them. People tend to remember when they get a personal response from a brand, especially when they don’t expect it.
It’s so simple to respond to comments and messages on Facebook. When you see a notification, take a minute to read and react to it.
You can respond to all comments until your page is viral. It’s rare for a page to generate so much engagement that not everybody can get a response, especially early on. Do your best to be available to your fans.
Never Give Up
It seems unlikely that Facebook will go away anytime soon. Digital marketers need to be proficient on the platform so that the brands can build a large tribe that will win big in the future.
You can expect these tactics to take a few weeks or months to start paying off. Work hard and stick with it long enough so that you can see the results of your labor. A large audience on Facebook is a precious thing.