What if you didn’t have to cold call busy influencers to solicit their help? Instead, you could make content that naturally appeals to the interests of the influencer demographic.
When you become a trusted voice in an influencer’s media feed, access to their attention becomes trivial. They will happily pay attention to you through your content. You can send direct messages to anybody who you’d like to chat with privately.
Don’t give up on your dream of building a valuable personal network full of influencers. Content marketing can help you to meet the right people.
What Influencers Want
Influencers are busy. They deal with problems that you might not understand since you aren’t at their level yet. Therefore, it does not make much sense to try and create any educational content around their work.
Instead, you can make entertaining content that appeals to the influencers’ interests. There are many ways to approach this. The most common method is to create vlog content that tells a narrative of your journey in life. You also can take a more casual approach by focusing on recreational activities like sports and gaming.
If you have a great social media presence focused on something entertaining, you’ll attract some influencers who happen to share that interest. It’s a surprisingly pragmatic way to get their attention.
The Strategy of Good Content
There are several factors that make a piece of content good. The most important thing is for each post to be part of a larger theme which your brand represents. Focusing in on the one thing that you’re best at is key.
The next thing is the content quality. The higher your quality of video and audio are, the more people will stop to watch and listen. This can be achieved even with inexpensive gear. It’s more about the way that you set up, record, and edit, than about what camera you have to work with.
Lastly, don’t forget to keep a regular schedule. The best content is expected and anticipated by the audience. They know when to look for it and they can’t wait to watch.
Your Consistent Presence
The best digital brands are remarkably consistent. They post daily and rarely take any time off. Even personal brands with a single person at the helm are known to post videos every single day of the year. That means stockpiling multiple videos in advance of vacations and days off.
If you can maintain a consistent posting schedule for six continuous months, you will see a significant change in your social media results. You will reach a lot of new people, and this audience will include influencers.
The hard part is the first few months when you may see little or no progress. Keep it up. The only way to succeed at this challenge is to keep posting.
If you do your job right, your content can start to attract the attention of some powerful people. Regardless of who your target demographic is, you can find a way to reach them. Use the tactics from this article as a way to get started on the right foot.