Blogging is one of the best ways to build a relationship with an audience. A quality blog will have readers returning to see each new post, followed by social sharing and related conversations. But for the majority of bloggers, this kind of positive reaction is usually reserved for an occasional article. Only the most successful bloggers can sustain a high level of interest for everything they post, with the remainder being viewed as filler content. However, with the right kind of approach, every blog post can generate interest, conversation, and social shares.
Quality over Quantity
Most bloggers frequently question how often they should update their site. There is always a demand for new content, but regular updates can reduce the overall quality of the site. If you want to generate interest in every blog post, limit the amount you post to a level where you can always be consistent. A mediocre article might bring in some traffic, but this will quickly fall off as people are reluctant to share or recommend it. Choose quality over quantity, making sure readers know that every post will meet a high standard.
Simply creating a quality blog post is not enough. To get the maximum exposure from each post, you need to promote it. Encouraging visitors to sign up to your newsletter or feed will allow you to inform them as soon as the post is published. This core audience will bring you an initial burst of traffic, rather than force you to rely on visitors who return to your blog only on an occasional basis. Creating a social media network will enable you to reach another group of people, with an intriguing headline drawing readers in. As more visitors come to your blog, you should notice more social shares that perform much of the promotional work for you. The key factor in your promotional efforts is to build this network of people who will visit your site as soon as new content is published.
Start a Conversation
Blogging is not just about the main article; the conversation that follows also plays an important role. Conversations can start organically, but it is usually simpler if you can encourage the flow of ideas. Having a distinct point of view can be helpful. Many people will have an alternative argument that they want to put forward. Another option is to end with a question. An enticing question related to the article can encourage readers to contribute. As the writer of the post, ensure that you also contribute to the discussion to make commenters feel they are being listened to. Social media also provides an outlet to create conversations about your post, with sites like Twitter and Facebook offering a chance to reach new people.
If you can follow these steps, generating interesting in your blog posts should be straightforward. People are looking for exceptional content, so if you can create quality and promote it effectively, readers will will be eager to consume each new post. Give every post a high level of importance and you can expect to see your response rate grow.