Anyone who has a website or a blog that is monetized has heard of the Google Panda Algorithm. They may not be all that familiar with what it is, or how it affects them, but it is not a foreign term. The Google Panda is actually a change to the original algorithm which was released…
Snapchat is fun and easy to use. Most people intuitively understand the interface after a few minutes, and are delighted by the depth of the app’s features. Brands that create content on this platform every day can get a lot of attention. Snapchat is tough work, however, and it’s hard to keep up this daily pace…
In the past few years, content marketing has slowly converged with search engine optimization, and intelligent marketers recognize this trend. They are building marketing framework which is integrated and extends far beyond just the organic channel. Enterprising marketers are successfully optimizing content in paid search, email, and social media campaigns. The best marketing stacks are…
You take the time to do keyword research and to craft compelling articles, but you will need to take an additional step if you want to stay ahead of the competition. Google and the other search engines will look at the number of websites that link to your content to determine how relevant your articles…
If you create content for marketing, maybe you’ve run into this not-uncommon scenario. A piece that covers the same subject as previous content delivered on the same platform at the same time, to the same audience, bombs compared to similar material. Despite mirroring previously successful stuff, you don’t get anywhere near the comments, likes, or…
Content marketing is king when it comes to generating new leads to your website, business, or product. In fact, it has shown to be three times more effective than other outbound strategies such as backlink creation, e-mail marketing, and press releases. On top of that, content marketing is more cost-effective, costing approximately 60 percent less…
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