Snapchat’s ephemeral content platform, which includes stories that disappear after 24 hours, pictures and videos that go after a few seconds, and pictures and videos that disappear after you click on them, has changed the face of social media. At first, it was unclear how traditional marketers would take advantage of this new platform and…
Content marketers rely on their ability create relevant, timely content. And there’s no harm in that. But capturing an audience based on one particular moment in time means that once that time has passed, the content’s usefulness has also passed. You publish one thing, and there’s a one-time payoff. That means there’s value in creating…
You know what a meta description is, right? It’s that line or two of text, describing a web page, that appears below the title and URL of a site in search engine results. And it’s important. When you’re creating content marketing, it might not seem that important. You’re wrapped up in putting a catchy title on…
One of the challenges content marketers face is the necessity to consistently come up with fresh content. One of the easiest ways to do that is to recycle content by re-using what has been used already. The concept seems simple at face value: You use content you’ve already published but in a new way, which…
Content curation is the practice of finding, choosing, organizing, and sharing digital content about a specific topic. It’s different from content creation because it doesn’t require publishing new material. It only involves sharing existing content with your audience. Benefits of Sharing Curated Content Sharing curated content is cost and time effective. It gives you a…
Business owners and marketers can fall into the same traps as any person making New Year’s resolutions. Just as eating less and exercising more start off strong in January and tend to fizzle by March, so too can business and content marketing intentions that don’t become ingrained habits. Well-intentioned resolutions are only temporary fixes if…
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