Many have spent years navigating the murky waters of SEO to attract customers and convertible traffic. You have optimized copy, completed days of keyword research and perfected your call-to-action. You have increased your social media presence and stepped up your email marketing campaign. You may have even made the move to more video and live…
It may seem that the online marketing world has become completely obsessed by social media, but savvy promoters know that a well-rounded strategy covering wider bases gives a more stable and longer-lasting result. An essential part of the mix is email marketing, a technique with a long and venerable history. It may not have the…
If you are in the process of creating an online presence for your business, building your email list or doing business online, you’ve probably heard of sales funnels. But what are they? How do you use them? Can you create them yourself, or do you need some kind of sales funnel guru? If you have…
You want your product packaging to attract attention. You want consumers to see your product, interact with it, and buy it. What packaging do you need to achieve this goal? Protect Your Product Packaging serves the primary purpose of protecting your product during transport to the store and from the store to your customer’s location….
It’s long been said that people like to do business with people they know. That has resulted in a long history of businesses trying to get to know potential customers and clients. But the dawn of content marketing made possible a customer-relationship tool that businesses hadn’t always had access to: letting the customer get to…
If you own a restaurant business, you might think it’s enough to provide high-quality food and excellent customer service, but it’s not. You must also learn to market your restaurant efficiently so that you can optimize your profit. An effective marketing strategy will get as many of your potential customers to discover your restaurant as…
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