It’s probably silly to ask if you’re satisfied with the lead generation from your website or blog. Very few would say they are. Unless you have a straight e-commerce store website with just product listings, the content on your site that draws visitors and attempts to get their information for further marketing is crucial to…
The best and most successful marketing campaigns are built on a solid foundation of research, planning, and flexibility. Taking the time to lay a solid foundation is crucial to success, so it’s important to gather as much relevant information as possible before planning your strategy. Here are five questions you need to ask before planning…
Rumors are flying around social media and the Internet about the next update that will be coming out by Niantic Labs with the next generation of Pokémon characters. This release just in time for Christmas is expected to mirror the highly popular Halloween and Thanksgiving events that offered special treats for users, such as increased…
YouTube can be a great marketing tool, and most major companies have an active presence on the video hosting service. It can boost your email marketing efforts, raise your brand profile, engage new customers, direct them to your landing pages, and reach out to mobile users. All of those things look great on the surface,…
Content marketing is one of the most effective ways to promote your business and bring more traffic to your website. Most successful businesses have a long-term content strategy that is tightly focused on a specific audience and niche topic. To increase the effectiveness of your content marketing, you need to determine the type of audience…
Writing content for the web is unique. The audience has slightly different needs than the audience who has time to sit and read a magazine. Here are five things you should know when writing for the web. 1. People like lists Lists are fun no matter what you’re discussing. You can write numbered lists, bulleted…
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