There are many people who say negative SEO isn’t real but that’s the equivalent of saying that identity theft isn’t real. Of course, it happens, and a lot more frequently than people like to admit. Think about it. If manipulating certain variables on your website or within your content can result in a ranking penalization,…
It is a good idea for new businesses to learn marketing lessons by observing the way corporate giants produce and market their products. When it comes to the current Johnson & Johnson investigation, entrepreneurs can learn that it is important to be able to truthfully stand by the products they market. Johnson & Johnson admitted…
Colour can have a huge impact on perception, mood and behaviour, changing the way customers and potential customers feel about your products and even affecting their buying decisions. Taking the time to consider how this might affect your promotional material can make all the difference when planning your next marketing campaign. Before creating new advertisements…
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