According to June 2018 data from Statista Research, Instagram now has over one billion monthly active users (statista.com/chart/9157/instagram-monthly-active-users). Yes, you read that number correctly. One billion global users log into Instagram to share visual images and videos. If your brand isn’t utilizing Instagram for consumer outreach, you could be missing out on a goldmine of…
Instagram’s content used to be displayed chronologically and marketers, in particular, got used to this type of prioritization. It was easy to manipulate and keep specific content in the top of user feeds. In early 2018, Instagram introduced a new algorithm that would change all of this, and not everyone was happy about it. Algorithms…
Social media marketing is one of the most effective means of marketing today. Social media marketing is one of the few forms of advertising that enable companies to use highly effective user-generated content as ads. Social media platforms have solid analytics which will come in handy for A/B testing campaigns. Although the most popular social…
Marketing strategies have a lot of flexibility on the Instagram platform. This is because videos can be uploaded from a mobile device or from files on your computer, making it simple to post new content. Videos on Instagram can be anywhere from three to sixty seconds long, which should be plenty of time to convey…
Social media has undeniably become a titan in the world of marketing. With new social platforms arising each year and its propensity for viral sharing, it’s no wonder why marketers are investing more time and money into becoming building their social accounts. Not only does social media help to supply businesses with changes in industry…
Goal-setting is the cornerstone skill of the most successful Instagram marketers. You need a clear way to set your intentions and measure your results so you can create clarity in an otherwise vague social media environment. While other marketers try to feel their way towards success, you will calculate your way there with your goals….
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