Writing effective web headlines follows its own science and formula. In order to be effective and satisfy your user, you need to adhere to the norms. Web headlines are one instance where being unique and different is not a good thing. Instead, to write an effective web headline, you need to follow the rules. Effective…
If you need a way to take your restaurant business to the next level but don’t know where to begin, you are likely wondering how to proceed. Although you will find a range of tactics that promise to help, they are not equal. You must find a method that offers consistent results if you want…
Label functionality can baffle even those who speak the language of code, and trying to manually label multiple ads and keywords can take more time than anyone has. The tedious chore of copying labels from entity to entity can numb the mind and bewilder other senses before it is finished. A bid adjustment with some…
The best abstracts all follow a specific formula. And it’s this formula that leads to a higher number of readers, which results in a higher number of citations. Often, the number of citations a paper receives determines the author’s status as an expert in his or her field. What is the formula for an ideal abstract?…
The best time for your brand to start using Search Engine Optimization (SEO) was ten years ago. The first-movers of SEO are now well-entrenched at the top of the search results. They receive tons of organic search traffic, creating significant revenue for their businesses. Luckily, it isn’t too late to get into the SEO game….
Are you up to date on using long tail keywords? They could be the single biggest factor in your brand’s SEO success. Picking a good long tail keyword is half art, half science. The art is in understanding your brand and your target audience. The science is in looking up data on how many hits…
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