Most people now appreciate that social media has become an essential part of daily life. Of course, it also plays a significant role for brands to market themselves online. Brands are probably not the only ones that should be concerned about the digital footprint that they leave online especially when it comes to professionalism. Any…
Social media marketing can be a complex business, especially if you are new to it. A lot of brands take the view that any level of social media coverage is good and don’t pay too much attention to the individual networks. It’s certainly true that something is better than nothing, but getting social right takes…
If you’re concerned with the methodology behind growing your business or brand, you may have noticed, time and time again, that marketers sing the praises of email lists. What is the value of an email list? Email subscribers reflect that group of potential buyers who are interested in what you’re doing and selling. Whether you’re…
If you are not getting as many sales as you would like, you might be looking for a way to boost your conversion rate so that you can reach your goal. Although you can try many things in your quest to improve your profit, learning to craft interesting sales letters is one that you won’t…
Finding a way to get to the top of the major search engine rankings is important for any business blog. While a high SEO ranking is important, so is maintaining that position with relevant content. The battle for Google relevance never ends, as you must contend with frequent changes to the algorithms and competitors. Fortunately,…
It’s common for marketers to send out proposal emails to prospective clients they may wish sell products or services to. In many cases, you’ll get no response. It can be a painstaking process, wondering if someone has received your email, looked at the links you’ve sent, or is planning to follow up with you. You…
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