The main purpose of your website is to capture email addresses. This is often more important than selling a product since a person on your email list can be marketed to repeatedly. A typical way to get a sign up is to offer some kind of giveaway. A visitor can download a free report or…
Does your business have a digital marketing strategy? The answer is almost certainly yes. With so many businesses focused on digital marketing, there’s a big opportunity in promotional products. You can use this underutilized marketing channel to engage directly with fans and prospective new customers. Studies show that 70% of consumers will be glad to…
Most “solopreneurs” and small business owners know that a social media presence is a must for growing a business. And almost certainly, business owners with small budgets have learned the basics of using social media sites and are working on building an army of followers. The go-to philosophy behind increasing your audience translates something like this:…
If you wear jewelry at all, you undoubtedly have some old and unused gold pieces in your home. Gold also exists in other common items, such as coins, medals, and even electronics. Most people have more gold sitting around than they realize. If you devote a few hours during the weekend to search your home,…
There’s no time like the beginning of a new year to re-assess your marketing strategy. You should look at the media and business landscape to figure out the right methods for growing your brand. This article will explain the best practices for growing your business in 2018. Know Your Social Platforms The landscape of social…
There are plenty of marketers who write great emails. And there are plenty of marketers who write great emails that don’t lead to any sales. The reason is simple: You could have an email penned by Ernest Hemingway himself, but if it’s never opened, it’s never read. This has been a problem for online marketers…
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