If you’re selling a product on Amazon, you need to understand their algorithms and their platform. The biggest mistake most people make starting out with Amazon is this. They hear SEO and they automatically think of Google. SEO is different on Amazon because it is a transactional platform. Every query is related to a product…
According to June 2018 data from Statista Research, Instagram now has over one billion monthly active users (statista.com/chart/9157/instagram-monthly-active-users). Yes, you read that number correctly. One billion global users log into Instagram to share visual images and videos. If your brand isn’t utilizing Instagram for consumer outreach, you could be missing out on a goldmine of…
Instagram’s content used to be displayed chronologically and marketers, in particular, got used to this type of prioritization. It was easy to manipulate and keep specific content in the top of user feeds. In early 2018, Instagram introduced a new algorithm that would change all of this, and not everyone was happy about it. Algorithms…
Customer acquisition is an ongoing challenge for many business owners. Whether you are trying to build a successful online e-commerce business or you want more local customers for your brick-and-mortar store, attracting new customers can feel like a never-ending battle. One way to improve your customer acquisition efforts is to develop a multi-pronged approach to…
Email marketing has consistently remained an effective way to develop long-term relationships with your audience. However, while email can be used to develop a relationship, it is often a challenge to secure subscribers. Most people are inundated with emails, so they are reluctant to subscribe to new lists. Simply building a newsletter will not be…
Content marketing is more than just a passing trend. Consumers are smart, and they want to be informed; that puts content marketing at center stage in 2018. Marketing strategists have caught on to the fact that consumers are done with the hype. People are busy, and their time is valuable, so if you want to…
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