First impressions are everything. You only have about minute to capture your audience’s attention before their minds start to drift. An effective opening is perhaps one of the most important elements of any presentation. Here is how you can make the most of your first 60 seconds: 1. Tell a story that captures your audience….
If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
Face it: marketing is an essential part of every business. Whether you have a brick-and-mortar chain or a small service website, there is no business without marketing. Marketing allows consumers to find your business and spread the word to other potential customers. Marketing takes many forms, especially today, and includes content marketing, social media marketing,…
Social media marketing is one of the most effective means of marketing today. Social media marketing is one of the few forms of advertising that enable companies to use highly effective user-generated content as ads. Social media platforms have solid analytics which will come in handy for A/B testing campaigns. Although the most popular social…
Facebook marketing offers a fantastic return on investment if you know what you’re doing. The problem is that many people don’t. Just when they start to figure things out, then new algorithms are released, or some other significant changes turn things upside down. Facebook marketing is set up to be user-friendly, but there are so…
Content marketing has unrivaled power to drive an online business forward. Done properly, it can generate impressive returns for an attractively modest investment. But in any lucrative sector, you’ll be up against stiff competition, and that means your content needs to be of the highest quality. Can your business produce this content using your current…
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