Twitter, Facebook, and other social media platforms are visited by hundreds of millions of people on a daily basis. Because of this, they are great sources for spreading your business brand and reaching new customers. While social media marketing can be a great way to market to customers, doing it effectively is a complicated process….
The average person spends up to two hours a day on social media. Whether they are liking Facebook posts are commenting on Instagram pictures, social media is a popular boredom killer. Pinterest is especially great for businesses, as 93% of people who use the platform want to make purchases. Each social media account has the…
Compelling content isn’t easy to just whip up. There is no secret recipe or content bank to visit. It comes from emotion, a real, gut-touching inspiration that connects people to the words they read. All decisions are based on how people feel, especially purchasing decisions. Examine content that hasn’t been converting, and it probably lacks…
If your social media pages aren’t littered with visual content, you’re definitely making a mistake. But making your own original, interesting visual content is generally costly or time-consuming. That’s why it’s important particularly for small brands to fully leverage the power of audience-made content. Below you can learn a few ways to take advantage of…
Advertising on social media is all about inspiring action. In the trend-setting world of technology, a cookie-cutter approach will not fetch results. Continuous change and re-evaluation are necessary to rid your social media campaign of dead weight that simply isn’t driving traffic, much less converting it. Data-driven media campaigns produce verifiable outcomes with measurable statistics….
Over 70 percent of American companies now use Instagram as of 2017, (sproutsocial.com/insights/instagram-stats/) and it’s no surprise. Instagram is one of the best places to get more clicks and find new customers, with much higher engagement rates than Facebook or Twitter (webstrategiesinc.com/blog/which-social-media-sites-get-the-most-engagement). However, marketers must understand the culture and aesthetic of Instagram to take full…
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