The way that marketing is done has certainly changed over the last few years or so. Nowadays, an awful lot of the work is done online. This means brands need the best talent in digital marketing, social media and other related fields. Blog content is another crucial part of the equation and is now seen…
Probably everyone who has a website has a marketing strategy. If you don’t, you should. There are strategies for optimization, marketing, SEO and many other aspects that you can’t count on one hand. They all incorporate planning, metrics and effort, and although they take time to implement, they are like money in the bank. The…
Keyword optimization is still a huge part of any SEO strategy in 2018. That has never changed. Only the approach has evolved in recent years. Instead of building an SEO strategy around keywords, you should now be optimizing keywords themselves in addition to the rest of your content. Now that mobile-first indexing and voice search…
Whether you are a newbie content marketer or a practiced professional, odds are you will face challenges in scaling your content marketing efforts. Building a formidable content outreach engine is tough, regardless of whether you are a small business owner or a startup founder. If you want help overcoming content marketing’s three biggest challenges, integrate…
First and foremost, all SEO content should be high quality. Unfortunately, that’s just not the case. As people see the shift from keyword dense optimization tactics to rich valuable content optimization, many struggle to find the happy medium where optimized content is high quality. The standard formula no longer cuts the mustard. Once there is…
Whether you run an entire website or a small blog, every page must be indexed to be found by the end user. When a page is posted on the internet, the search-bots must first crawl the page. Once the page has been crawled, it is then indexed in the big rolodex on the sky. Only…
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