While email marketing might seem like the sort of archaic, old-school internet fad that should have died out by now, it is surprisingly still effective. It does significantly better than social media marketing, event marketing and display marketing–it outranks them all. Email marketing is vital to an online business’s success, now more than ever. But…
Have you ever wondered which form of social media engagement is most valuable? Many brands make the mistake of treating all social metrics the same. Shares, likes, follows, and comments can all blend together. This is not the right way to look at your social media data. Shares should be at the front and center…
Ranking a website is not as simple as creating a few backlinks, a few social media accounts, and finding a strong influencer. In fact, the process has become increasingly harder as the algorithms change continually. In the past, it was as easy as creating thousands of backlinks to your primary website. Now, that will do…
In the past few years, content marketing has slowly converged with search engine optimization, and intelligent marketers recognize this trend. They are building marketing framework which is integrated and extends far beyond just the organic channel. Enterprising marketers are successfully optimizing content in paid search, email, and social media campaigns. The best marketing stacks are…
You set marketing goals, you followed a solid strategy, now what? Now it is time to gather data, measure and refine. It is time to find out how to see what worked and what didn’t work as well and how to adjust accordingly. Analyzing the data is so important and there is data all throughout…
Business owners have taken advantage of technology and used it for marketing their product and services. Through the use of social media marketing, several businesses have reached out to potential customers and also used the platform to retain their current client base. Facebook marketing is one of the platforms that has gained wide use in…
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