Ranking a website is not as simple as creating a few backlinks, a few social media accounts, and finding a strong influencer. In fact, the process has become increasingly harder as the algorithms change continually. In the past, it was as easy as creating thousands of backlinks to your primary website. Now, that will do nothing more than cause your ranking position to drop. So, is it possible to over-create social media accounts, and if so, will the negatively affect your SEO strategy?
The Issue Of Keyword Competition
When websites compete over certain key phrases or terms, it can drastically sway rankings. If a post is doing well for a specific keyword, it can improve the overall ranking of the website. The other sites in the same niche might pose quite the competition, however, since they will be utilizing many of the same SEO methods. The algorithm used to calculate the ranking of websites will not be partial to any site in particular, and it is too easy for websites to lose whatever lead they’ve gained in a specific keyword ranking. Google is ultimately going to make SEO specialists void, because their algorithm is designed to favor the free tools and advertising platforms they offer, but even now, specialists are no guarantee for an improved ranking. However, SEO specialists are still much better than commercial programs or a lack of SEO direction at all. Businesses, big or small, often need guidance and instruction when it comes to SEO strategy, and that has to come from somewhere.
Big Business Vs. Small Business
Creativity and uniqueness are what makes content popular, especially when applying those qualities to relevant and informative pieces. The more engaging and exciting an article or post is, the more it will get shared. That should be a great way to establish fairness based on content quality rather than marketing budget, but it is still an exploitable system. Big businesses can hire more content creators and flood the net with posts, whereas smaller companies are at a disadvantage monetarily. With heavily saturated niches, if a website isn’t able to spend big, they likely won’t end up with a substantial payout. Without the money and resources of big business, it is difficult to get anywhere in large niches. That doesn’t mean that getting ahead is at all impossible, though. Companies have to be willing to spend money to make money, regardless of their competition. Buying services wisely will always be of benefit, especially for smaller companies with less capital to invest in the world of SEO. Of course, any investment into SEO is often a good investment.
Sticking With One Plan
When it comes to implementing SEO, it’s best to stick with one specific strategy or method, rather than to try multiple approaches at one time. If a website hires an SEO specialist, they need to stick with that specialist and adhere to the suggestions they make, instead of trying to utilize multiple realms of analysis and subsequently getting confused, possibly doing more harm than good. Using specialized programs is a suitable method for SEO guidance, but it is not the best.
Most programs that try to give you instant SEO analysis use bots and algorithms, but they can’t give you sound reasoning or basis for their findings. They might end up giving you an outline for improvement, but it won’t be as high quality or informative as having an actual SEO specialist provide an in-depth analysis. The SEO specialist can look at competitors and examine the niche, on the whole, thereby allowing you to improve the state of your site on a deeper level.
There’s more to SEO than meets the eye, and the more content is on a site, the more variables there are that could lead to over-optimization/under-optimization. That’s why it is a good idea to utilize one specific strategy when trying to improve your SEO rankings. It is essential that the approaches you use and the goals you desire are realistic, and without working knowledge of search engine optimization in this day and age, many businesses are unable to determine what is realistic and what isn’t. If they aren’t careful, they can quickly jump on the bandwagon of creating too many social media accounts.
If you have considered adding more social media channels to your website or brand, then focus on the channels which match the customer base you most want to reach. You may find that you only need one or two social media accounts. In other cases, you may need five or six. Whatever the need, try not to overdo it as this is more detrimental to high rankings.