Although you invest a lot of time and effort to get people to come to your website or sales page, most will click away without buying anything. You will throw a lot of money away if you don’t take steps to prevent this problem from happening. If you are like other marketers and business owners, you don’t know what you can do to get the most from each person who visits your website, but email marketing can help. An effective strategy, email marketing will allow you to stay in touch with your prospects, which will improve their odds of buying.

You will first need to create a free offer if your No. 1 goal is to enhance your profit margin with email marketing. Most people are tired of receiving too many emails each day, making them feel reluctant to hand their information over. You can overcome their objection by offering a free e-book, digital course or discount. Since people will feel compelled to take advantage of your gift, they will not think twice about entering their personal details. If you want to enjoy the best possible results, experiment with different gifts until you see which one gets a positive response.

Once you have decided what gift you will offer to your prospects, you will need to craft an opt-in page. Your opt-in page will highlight the top benefits your prospects can expect if they join your mailing list, so you will want to include a bulleted list. If you want to inspire people to take action, consider the top problem your free offer can solve, and you will be off to a good start. When people look at your opt-in page, they should feel excited to sign up and to get their hands on the gift. No matter what you give away, remember that it will reflect your values and the quality of your premium products and services, so you can’t afford to cut corners.

You are now ready to build trust and go for the sale so that you can enhance the profitability of your business. Before you pitch your offer, spend a week or two sending your prospects useful and engaging content that will make their lives a little easier. Doing so will encourage them to trust you, and they will start looking forward to your emails. When you are ready to pitch your product or service, write your email like a sales letter, using short paragraphs, subheadings and a call-to-action.

Growing your business and expanding your reach might not seem easy, but you can simplify the process when you implement the right email marketing plan. Rather than just leaving your website or sales page, people will gladly provide you with an email address. You will then want to offer value to inspire them to respect, like and trust you, and they will be even more likely to take action when you ask them to do so. In addition to boosting your conversion rate, email marketing can also turn consumers into long-term customers who will buy from you for years to come.