Content marketing is king when it comes to generating new leads to your website, business, or product. In fact, it has shown to be three times more effective than other outbound strategies such as backlink creation, e-mail marketing, and press releases. On top of that, content marketing is more cost-effective, costing approximately 60 percent less…
Guest blogging is the process of reaching out to influencers in your industry to get your content in front of a large audience. When it’s done properly and consistently, guest blogging is one of the best ways to build quality backlinks to your website or blog, taking your search engine optimization effort to the next…
Google is the most popular and largest search engine in the world, but the site in second place may come as a surprise. YouTube is currently the second largest search engine, its platform comprised entirely of videos. Starting as a niche and nuanced site more than a decade ago, YouTube has come far–and it is…
Mixing public relations with search engine optimization is a magnificent way to utilize the advantages of both fields through their inevitable overlap. Public relations professionals are going to impact their clients’ search engine optimization attempts whether they want to or not, and being aware of that is the first step to merging these two categories…
If you are looking for a way to grow your restaurant business and to take your results to new heights, you are likely searching for an effective solution. You will face a range of challenges along the way, and many options will present themselves to you. You will need to find a tactic that stands…
If you have tried to increase your profit without much luck, you are likely wondering what you can do to take your profit to the next level. You can try many things in your quest to enhance your bottom line, but they are not equal. When you want to get the most from your time,…
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