Agencies and self-proclaimed gurus always talk about how social media marketing is key to increasing traffic to any website. There is certainly truth to this, but there is a lot that goes unsaid. What social media channels are being used? What kind of traffic is being sent to the site? Is this increased traffic doing…
Freelancing covers a lot of ground when it comes to the products and services of the business. You can be a freelancer and sell items online, but more frequently you’re probably selling services. You could be a writer, computer programmer, IT expert, software engineer, marketer, sales professional, office management person, virtual assistant, etc. The common…
Matt Cutts is often misquoted as saying guest posting is dead, but the title was catchy enough that it stuck. Guest posting isn’t dead, but spam posting is. The Google Panda Update made sure of that. Genuine guest posting is still a valuable tool that can be used for exposure, backlinking and traffic. The key…
Whatever your business, drip email may be in your marketing arsenal. It’s one of the main reasons, perhaps the main reason, that so many email systems are getting more sensitive and marking more emails as spam. Get into the shoes of the recipients of your deluge of emails. You’ve either bought or written your own…
Starting a new business involves a lot of planning and details. In today’s online world, when it comes to marketing, if you don’t have a website, you’re a second-class business in your market niche. You definitely need a website. Sure, you can rely on Facebook for your online presence, but you lose a lot of…
A whopping 91% of people check their email at least once per day. With numbers like that, having a gargantuan email list has never been more impactful for the success of a website. The tricky part is convincing that 91% of people to open the emails in the first place–a money-making opportunity allowing a site…
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