Affiliate marketing has become a popular way for entrepreneurs to make money online. It involves promoting a product as an affiliate of another company. When someone buys the product or takes the desired action, you’ll earn revenue. However, the success of an affiliate marketing campaign relies heavily on the product. If you’re thinking about trying…
One of the most overlooked components of increasing the effectiveness of your search engine optimization efforts is to increase your brand’s usage of infographics. Sure they’re enticing and make for lovely eye candy, but infographics can be a powerful tool for business owners looking for improved SEO. If this is the year you double-down on…
Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
If you look up the term “search intent” on your favorite search engine, you will likely see a list of results on the first two or three search engine results pages (SERPs). Headlines will claim search intent is the future of SEO, the secret to attracting the right traffic, and the ticket to more engagement,…
Before the Google Penguin update in 2012, link building was the primary focus for most of the successful websites online. The sites that could build the most backlinks were most commonly at the top of the search engines. Spammy link schemes and automated link building helped sites promote their content, with the material often failing…
Reputation management is a core component of brand development. Too many business builders focus on elements like social media marketing or content outreach, without investing in reputation monitoring and management for their brand. Without ongoing tracking of your brand’s reputation, your company could be falling out of favor with customers without your even knowing it….
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