If you’ve been trying to rank your website or blog on the first page of the search engines, you have probably invested a lot of time and energy into keyword research and content creation. Although taking those steps is a good start, your task is not yet complete if you want to rank well for competitive keywords. Increasing your domain authority and page rank will work wonders, and building quality backlinks will help you reach your desired outcome. Some people try to build backlinks quickly, but doing so often results in links of poor quality that will do more harm than good.

When your goal is to create high-quality backlinks that will grab Google’s attention, guest posting is a useful tactic that you shouldn’t ignore. Blog owners often have trouble keeping up with the demand for fresh content, and many turn to guest bloggers for help in overcoming the problem. As a guest blogger, you will provide blog owners with compelling content and they will allow you to include a link to your website in exchange for your contribution. As you earn links from established domains, your own site’s credibility and rank will start to rise.

Even though guest blogging can go a long way to help improve your rank, it’s not enough for those who want to get the best possible results. You can take your search engine optimization campaign to the next level by submitting press releases. When you take this step, you will create a piece of content about your business, and the press release company will distribute it to several news outlets. Depending on the number of sites that publish your press release, you will earn several strong backlinks from authority sites. Remember to ensure that each press release is interesting and captivating.

Finding broken links can take a lot of time, but you will be surprised by how much this tactic can improve your SEO rank. To get moving in the right direction, find several websites that are related to your industry, and start searching the resource sections. If you find any resources that use broken links, write useful content on your website and alert the webmaster to the broken link; you can then offer your content as a replacement for the broken link. Before you take the time to contact people, however, verify that the website has enough authority to justify your commitment.

Rather than looking at it as a short-term tool, view building backlinks as a long-term strategy that will improve your results over time. Some people try to generate a lot of backlinks right away, but taking this path can cause them to burn themselves out. The key is to build your backlinks at a steady pace that you can maintain, but no matter which method you choose, you will always want to keep quality at the front of your mind. By creating valuable content, other websites will gladly link to you, and you will enjoy an abundance of search engine traffic that will improve your profitability.