YouTube can be a great marketing tool, and most major companies have an active presence on the video hosting service. It can boost your email marketing efforts, raise your brand profile, engage new customers, direct them to your landing pages, and reach out to mobile users. All of those things look great on the surface,…
Instagram is a widely popular social media platform, and for any serious social media marketer, it’s too big to overlook. How about a business owner who is striving for brand recognition? Well, if you know the secrets to Instagram, it is possible to trend and be featured in the top posts. Since those don’t vary…
Twitter is an excellent way to great way to market your brand and reach out to your followers. After all, there are 330 million monthly active users, according to data from Hootsuite. About 261 million of those people live outside the US, meaning that any message you sent has the potential to travel across the…
Becoming a successful social media personality is one of the most desirable career paths for young people today. You can do this regardless of your field of study or career path. Whether you do gardening, hip-hop, or business management, you can build a brand around your interests and attract a large audience for your content….
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
The YouTube thumbnail is a vital part of your SEO strategy. It’s kind of like the cover of a book. It grabs the attention of the audience and compels them to want to know more, hopefully enough to inspire action. In this case, the response would be watching the video. It can be hard to…
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