The development of a marketing campaign requires concerted effort and focus. There are a seemingly endless way for you to spend your marketing dollars, and the messages that you can incorporate into those messages are open to your discretion. The development of a marketing campaign requires you to think about how you will best spend…
YouTube can be a great marketing tool, and most major companies have an active presence on the video hosting service. It can boost your email marketing efforts, raise your brand profile, engage new customers, direct them to your landing pages, and reach out to mobile users. All of those things look great on the surface,…
Email marketing can produce substantial results, helping to increase sales and spread the word about new product launches. Building an email list is an essential task for all businesses and marketers, as it provides instant access to people who have already shown an interest in your products and services. However, many people delete marketing emails…
Marketing strategies vary greatly depending on the type of campaign, company, audience and products involved. However, all successful marketing campaigns are built on three underlying principles that govern how each strategy operates and how it will appeal to the target audience. Here are the three underlying principles of all successful marketing strategies. Segmentation Market segmentation is used…
Email marketing is an effective and efficient way to boost sales. With an ROI that is out of this world, the prospect of email marketing is almost too good to be true. As with anything, there is a right way and a wrong way to do it. If you have heard that email marketing isn’t…
Your website might offer up the best design, content and products imaginable, but none of that matters if it’s not indexed properly by all of the major search engines. The good news is that getting your website indexed is not complicated, as long as you keep a few simple strategies in mind. Start With On-Page…
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