Whether you’re a startup wanting to increase your thought leadership status or a freelance writer wanting to build your client list, sending a curated newsletter is a powerful way to achieve your goals. Curated newsletters let you link to helpful content within your market sector, without having to create the content yourself. Now thanks to…
A few years back, when the internet became the world’s primary source of information, a few new buzzwords popped into the business world’s vocabulary. They were in phrases such as “content marketing” and “inbound marketing.” They sounded foreign then but are familiar now. Still, some businesses and individual marketers don’t seem to have a firm…
It happens to the best of them: If you’re a content creator over a long enough period of time, you’ll eventually hit a point at which everything you produce just feels stale. These funks usually pass fairly quickly, but that doesn’t make them any more pleasant to endure. And if your job or business depends…
Content creation can be a quite an undertaking for even an experienced marketer. It can be challenging to balance creativity with influence while providing valuable content that makes the mark. After all of this, you still must meet your marketing goals. It’s quite a myriad of conditions, but “no pressure.” That one ingenious content idea…
Snapchat’s ephemeral content platform, which includes stories that disappear after 24 hours, pictures and videos that go after a few seconds, and pictures and videos that disappear after you click on them, has changed the face of social media. At first, it was unclear how traditional marketers would take advantage of this new platform and…
Checking reviews has become integral to the online shopping experience. For a local business, reviews can make the difference between consumers choosing you or your competitors. Simply hoping customers leave positive reviews is not a good strategy, though, with a focused approach required. Asking customers to leave a review is the simplest method, but you…
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