Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
Reputation management is a core component of brand development. Too many business builders focus on elements like social media marketing or content outreach, without investing in reputation monitoring and management for their brand. Without ongoing tracking of your brand’s reputation, your company could be falling out of favor with customers without your even knowing it….
If you are a brand manager hoping to use social media marketing for brand growth, it is imperative you offer high-quality posts for maximum engagement. Social media marketers who don’t focus on top-quality social media posts will often find their outreach efforts offer little ROI (return on investment). To ensure your social media marketing posts…
Ephemeral content is fleeting, whether merely for a limited time or designated to be seen for a few seconds before it disappears. This material creates a sense of anticipation and inclusion in the customer since content these days can be captured instantly and usually lasts for a long time. Engaging with content that may disappear…
Are you a small business owner wanting to increase your monthly sales totals? Are you tired of wishing you had a more viable small business and are ready to stop wishing for increased sales and take definitive action? One of the fastest ways to improve the future of your company is to adjust your small…
Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
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