Marketing strategies vary greatly depending on the type of campaign, company, audience and products involved. However, all successful marketing campaigns are built on three underlying principles that govern how each strategy operates and how it will appeal to the target audience. Here are the three underlying principles of all successful marketing strategies. Segmentation Market segmentation is used…
YouTube provides a free video sharing platform for businesses and individuals, enabling them to reach millions of viewers all around the world. YouTube is one of the best tools for businesses looking to build their brand and grow their customer base, as it enables you to connect with your audience on a far more personal…
Video marketing is the best way to grow your page on Facebook. Creating video content, whether it’s a cell phone video or a professionally edited film, helps you to interact and engage with your audience. There’s a need to be fast, prolific, and shameless with your video strategy. Identify your brand’s core characteristics and then…
A marketing strategy is a bit like a skeleton. It is the bones which hold the operation together and give it life. A well-built marketing strategy allows you to make business decisions which will produce desired results. Intuition is a fabulous characteristic to have, but it should not be the basis for all business decisions….
It’s no secret that email marketing provides the most bang for your buck in terms of ROI. Even critics won’t argue that point. It isn’t, however, the easiest tactic to pull off. It involves multiple emails to the same clients over long periods of time, long enough to establish trust and rapport. It involves constant…
Content marketing is one of the most practical tools for building a relationship with your customers, driving traffic to your website, and increasing social media engagement. As with all types of marketing, planning and creating the right strategy is the key to success. Here are five things to consider when planning your content marketing strategy….
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