If your clients are tired of being dragged to mundane dinner reservations, it’s time to switch up your meeting place. Whether you’re maintaining a client relationship or trying to start a new one, taking them to the same steakhouse as everyone else in town isn’t going to win you any originality points. Instead, try one…
No matter the quality of your product or service, you won’t get the results for which you have been hoping unless you find a way to connect with your prospects. One of the best ways to do so involves learning how to craft compelling sales letters that will inspire people to move forward with the…
Finding a public relations firm for your company can be very difficult, especially since there are countless naysayers that completely object to the idea of a small business hiring a PR firm. A PR firm won’t magically give your company the sales and attention that you want, but that doesn’t mean that it won’t help….
Content marketing is king when it comes to generating new leads to your website, business, or product. In fact, it has shown to be three times more effective than other outbound strategies such as backlink creation, e-mail marketing, and press releases. On top of that, content marketing is more cost-effective, costing approximately 60 percent less…
As a small business owner, you have a limited amount of time, and an even more limited supply of money. If you want to grow your business for the future, boost your profits and build your brand, you need to focus your efforts where they will have the greatest impact. It is easy to get…
When you own a small business, you are responsible for every aspect of the operations. From paying the bills and keeping the lights on to hiring the right people and fielding complaints from unhappy customers, you need to take care of it all. Small business owners must also take responsibility for marketing their products and…
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