Content marketing has a lot more to it than just content, but it is not as complicated as some people make it out to be. In fact, content marketing requires very little to begin using properly. Anyone can make the most out of it with only a few things. Best of all, everything you need for content marketing is already available to you. The tools and information are free and at your disposal – you just have to begin using them. Once you do, you can see an immediate boost in the performance of your website. People will find you and will know who you are, all thanks to content marketing. It does not matter what type of content you produce or where it goes, or who is in your audience. You can make use of this and see great results.

Content

You need the content first, obviously. You need to know what type of content you want to produce before you can begin using it to your advantage. With the different types of content out there, you have some options available. You can do images, social media, written posts, videos, and a few other things. Every medium has its merits, but they are not all worth your time and effort. It comes down to what works on a personal level. Some people might see better results from long-form written posts, while others might see more attention from videos.

There are two parts to this – you and your audience. What works for you is about what is right for your brand and business. This is an incredibly personal thing. Know your brand and know what people expect to see from it. For your audience, know what they want. Some audiences might prefer videos, while others prefer to read. Look into what works for your target audience and focus in on that.

A Place

You cannot post content only to your website. There are other places to go, like YouTube and blogs and social media. All of them work exceptionally well, so long as you use them properly. Once you know the type of content you want to produce, this part should be easy. If you want to do videos, as an example, going with YouTube is the logical next step. After all, that is the main place to turn when you want to publish videos. You want to go deeper than that. You want to make sure you spread it across social media and that you cross post it where you can. With all of the options available, this is not too hard. The problem is that you do not want to spread yourself thin and go too far. Stick with what works for your brand and where you audience is likely to go.

SEO

You know what and where you want to post. Now, you just need to create high quality SEO content. SEO is what will drive people to you. It helps you to get indexed on Google and get attention to your content. Using keywords and links, you can drive people to you. When you use SEO strategically, and keep it updated, you should be able to drive a lot of people directly to you. When you do it right, SEO is a powerful tool. Paired with good content, it can make you unstoppable.

Anyone can manage content marketing. The above three are all you need to do this right. Good SEO content on the right platform can get your audience rushing directly to you and can keep their attention on you.