When people come to your website for the first time, most of them will navigate away without spending a dime on your products or services. The worst part is that some of them will even be interested in what you have to offer, but they will put it in the back of their minds until they forget. If you want to stop wasting money, you need to find a way to get the most from each person who visits your sales page. You can reach that goal by using a proven email marketing plan, and doing so is not as hard as some people think.

When your goal is to start an email marketing plan, getting people to sign up for your mailing list is the first step that you will take. Your prospects won’t always be thrilled about giving you their contact information, but you can inspire them to do so by providing something for free, such as an e-book, video or digital course. Since your leads will judge your business by the quality of your gift, you can’t afford to cut corners. Ideally, you want to give them a taste of what you can do so that they will keep coming back for more.

When people join your mailing list, sending your promotions to them can be tempting, but you don’t want to make your move too soon unless you want to turn people away. Rather than trying to sell something to your prospects, continue to offer valuable content. You can send emails that contain tips, entertaining information or something else that will hold their attention. Consumers are always getting emails from people who want to sell them something, so offering value allows you to stand out from the crowd in a positive way.

After you have given your free offer and have sent compelling content, you can pitch your product or service. The email should have useful information that people can use even if they don’t make a purchase. Buying your product, however, should make it much easier for your prospects to reach their goals. You will need to structure your email like a sales letter, making it easy to read. You can optimize your effectiveness by testing different subject lines and monitoring your conversion rate. If you write an engaging offer and send it to your subscribers, you will enjoy impressive results.

Most business owners and marketers don’t realize how much money they are losing by not staying in touch with their prospects. Not only can you use email marketing to get someone to buy from you once, but you can also turn a single purchase into a long-term customer who will keep buying from you in the future. Capturing email addresses and offering value to your prospects sets the foundation for trust and respect. You will then be ready to make your move. If you follow each step, your prospects will be eager to buy your products and services, and you will know that your business is heading in the right direction.