Someone does not have to be a customer to appreciate the specific content, just like someone doesn’t have to be a mathematics enthusiast or a history buff to think the cult of Pythagoras is interesting. Those personality characteristics might help someone develop a deeper appreciation for the topic, but ultimately, all anyone needs to believe…
No one will ever come beating down someone’s door trying to read, watch, or otherwise engage with their content. That’s just not how the world works, and it is not how the internet works. People may or may not find the created content in question interesting, but they certainly won’t find it interesting if they…
As a small business owner, you have a limited amount of time, and an even more limited supply of money. If you want to grow your business for the future, boost your profits and build your brand, you need to focus your efforts where they will have the greatest impact. It is easy to get…
Questionnaires are an invaluable market research device for learning more about your readers, customers, or membership base. Thanks to the proliferation of free, web-based survey tools, performing survey research is easier than ever. Despite these tools’ incredible ease of use, creating an effective survey still requires careful, considered thought. Mistakes often arise when a questionnaire…
Social media from a business context is becoming very popular. It’s certainly true that most brands feel the need to have a strong presence. Obviously, it’s lovely when all those engagement levels can be influenced by organic activity exclusively. However, most brands need a helping hand to bring more exposure to content and more fans…
It’s believed that the earliest examples of using a celebrity to market a product occurred way back in the 1700s when some businesses realized it paid to make it known that nobles and members of royalty used their goods. Through the years, celebrity endorsement has remained popular. Actors, athletes and musical artists have lent their name to…
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