Before the Google Penguin update in 2012, link building was the primary focus for most of the successful websites online. The sites that could build the most backlinks were most commonly at the top of the search engines. Spammy link schemes and automated link building helped sites promote their content, with the material often failing…
One of the current buzzwords in the business world is “transparency.” It’s the notion that a company discloses what’s it’s doing. It means there are no secrets; the consumer gets what he or she has signed up to get. Transparency is an ideal that can be particularly conspicuous these days when social media provides a…
When is the last time you checked your business’ links? Are all the links on your website and blog working? Are you receiving inbound traffic from questionable sources? One of the most beneficial SEO actions you can take as a business owner is to investigate the quality of your website links. Failure to monitor your…
Ephemeral content is fleeting, whether merely for a limited time or designated to be seen for a few seconds before it disappears. This material creates a sense of anticipation and inclusion in the customer since content these days can be captured instantly and usually lasts for a long time. Engaging with content that may disappear…
Are you a small business owner wanting to increase your monthly sales totals? Are you tired of wishing you had a more viable small business and are ready to stop wishing for increased sales and take definitive action? One of the fastest ways to improve the future of your company is to adjust your small…
When it comes to search engine optimization, keyword research is the foundation on which you will build your success. In addition to choosing keywords that signal buyer intent, you will also want to review the competition for each keyword before you move forward. Knowing the websites that are trying to rank for the same keywords…
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