Unlike keyword strings, which require each different variation to have its own separate page, keyword clusters use related keywords to attract people who are searching for related terms, which decreases the likelihood of you losing a potential customer because of a keyword string you missed. Although many bloggers and websites still depend on keyword strings,…
If you are a business owner, you cannot afford to ignore the internet, but just slapping up a website and creating a Facebook page is not enough. If you want to be successful in the offline world, you need to pay close attention to your online presence. Keeping your online presence fresh and up to…
Whether you’re aware of human psychology or not, it’s one of the most powerful forces at work in any marketing campaign. Changes to your content which may initially seem insignificant, like shifting the color of a button from one shade of red to another, can actually have a drastic impact on a person’s perception. As…
If you want to increase revenues for your small business, developing a sales strategy is essential. Small business owners who don’t take the time to create a strategic sales plan doom themselves from the start. Business growth doesn’t magically happen, regardless of the product or service offered. You can have a popular product and excellent…
One of the most overlooked components of increasing the effectiveness of your search engine optimization efforts is to increase your brand’s usage of infographics. Sure they’re enticing and make for lovely eye candy, but infographics can be a powerful tool for business owners looking for improved SEO. If this is the year you double-down on…
If you look up the term “search intent” on your favorite search engine, you will likely see a list of results on the first two or three search engine results pages (SERPs). Headlines will claim search intent is the future of SEO, the secret to attracting the right traffic, and the ticket to more engagement,…
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