Probably everyone who has a website has a marketing strategy. If you don’t, you should. There are strategies for optimization, marketing, SEO and many other aspects that you can’t count on one hand. They all incorporate planning, metrics and effort, and although they take time to implement, they are like money in the bank. The…
It can be difficult to keep a steady stream of fresh ideas flowing for your blog or website, but it is absolutely vital to your success. It is always easy to tell when people are reaching for content and have not prepared for the scarcity ahead. Content needs to be gripping and as engaging as…
Face it: a page must be indexed before it can be found. The search engines must first crawl your site and all individual pages in order to index it. Once a page has been indexed, then it can appear in the SERPs and actually rank. Without indexing, there is no ranking and therefore no traffic….
Building an organic opt-in email list is tricky. Many people are reluctant to sign up for another mailing list when their inbox is already full of unread messages from companies they are not interested in. The best way to convince consumers to join your list is by answering the one question they are all asking:…
It’s undoubtedly true that brands should take full advantage of Twitter because the social media site provides so many options. The focus of this article is to look at SEO a little bit and how it can work together with your social media content on Twitter. If your social media plan is stable, then it…
Over the last few years, mobile device usage has exploded in growth. More people are accessing the web from their mobile phones and tablets now more than ever. For business owners, it presents a new opportunity to generate more leads and convert them to lifetime customers. In order for business owners to capitalize on mobile…
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