It’s undoubtedly true that brands should take full advantage of Twitter because the social media site provides so many options. The focus of this article is to look at SEO a little bit and how it can work together with your social media content on Twitter. If your social media plan is stable, then it can be the most critical component of getting users onto your website.

1. Hashtags and keywords

However good your social media content is, it’s vital that you can get it in front of users. Twitter is similar to Google in the respect that you need to focus on the terms users are searching for. Also, if there is a widespread trend at that time, then you want to try and contribute to it. Getting the balance right is critical here, and it’s vital to use your terms intelligently rather than using a technique that appears to be keyword stuffing.

Choosing the right hashtags shouldn’t be too complicated, and it’s an innovative idea to use several similar ones on a regular basis. When you combine this with links to your website, it can do wonders for your SEO. Overall, aim to be more conversational than promotional and you will be on the right path.

2. Visuals

There’s no doubt that the key to getting users onto your site via Twitter is to have engaging content. Many experts now agree that visual updates are more likely to engage than others. Twitter may not be a visual social media platform in the same way as Pinterest or Instagram, but visual content still performs well on the site.

Balance is critical, and you don’t want all of your updates to look the same so aim for a combination of text, video and images. However, many of the most successful brands on Twitter focus on visual content, and you should certainly look to do the same. Remember the key is to get your posts seen and divert that traffic to your site.

3. Original content

Again, balance is the critical point when it comes to getting your social media content strategy right. There’s certainly nothing wrong with sharing various types of updates, and it’s true that you don’t want to come across as overly promotional. On the other hand, it’s essential that your content is unique, and you aren’t just another brand sharing the same popular updates in your sector.

Original content is the best way of standing out from your competitors, especially If you create it in a way that makes it clear it’s from you. Of course, the content here is all about SEO, so the critical thing is not merely creating engaging social media posts but also diverting that traffic to your website. Of course, the two things should work together, and that’s your goal.

Remember though that it’s crucial to have the best content on your website as well. Simply put, it’s harder to divert good traffic from your Twitter to your website if you don’t have that. To create the best results in this respect, it’s great if your social media relates directly to your site content. Of course, there is a place for original content that is just there to increase your engagement on social media. The users gained through this engagement may also be diverted to your site when you next link to it.

Twitter is an invaluable social media site for brands, and it can be one the best sites for SEO purposes when used well. Many brands create too much content that is overly promotional and don’t gain the traction as a result. Remember balance is the critical word, but it’s also important to have regular strategies to be effective. Therefore, keep in mind the importance of hashtags/keywords, visuals and original content. It’s also vital to link to your website on a regular basis for the best results.