With all the diverse social media platforms available today, many small businesses wonder if they even need a website. After all, social media is free, right? Besides that, there are millions of people already on social media sites just waiting to interact. Most of these platforms have dedicated business pages or profiles up for grabs….
Content marketing is just what it sounds like, but then again, isn’t all marketing content marketing? Yes, for the most part it is. Content marketing is basically creating and sharing online material with a targeted audience for the purpose of stimulating interest in certain products or services. It is also the best way to generate…
Online businesses and websites need a steady stream of traffic in order to build their brand, increase their customer base and expand their audience. While SEO (search engine optimization) techniques can be useful for achieving higher rankings on Google and other search engines, the constant changes in search algorithms means that businesses can no longer rely on…
Many have spent years navigating the murky waters of SEO to attract customers and convertible traffic. You have optimized copy, completed days of keyword research and perfected your call-to-action. You have increased your social media presence and stepped up your email marketing campaign. You may have even made the move to more video and live…
The rules of blogging have changed. Gone are those days where bloggers could easily influence search engine rankings. Unlike before, keyword stuffing and aggressive link building are now considered bad SEO (Search Engine Optimization) practices. If you want your blog to succeed, it is time to let go of these of bad habits and focus…
A bounce rate is calculated as a percentage of single page visits on a site. It is basically the number of visitors who leave a landing page without any further browsing on the site. However, the bounce rate is calculated by dividing the number of bounces in a given time period by the total number…
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