You owe it to your brand to build a strong Facebook presence. There is a massive audience on this platform, and it is only getting larger with each new year. Those who take the Facebook opportunity seriously are likely to be the major winners in the future of digital media.

Don’t wait until it is too late. You should discover and use the best tactics on Facebook now so you can develop your audience over the next few years.

There’s no replacement for time and hard work on Facebook. The sooner you start, the better your results will be in the long run. This list offers four powerful tactics you can use to grow your audience starting today.

(1) Define Your Niche

The first step for any Facebook page is a good niche. Pick the wrong one to focus on, and you will waste all of your other efforts. The best content in the world cannot salvage a niche with no audience.

The good news is that it’s easy to explore niches. Use hashtags and google trends to identify what people are talking about right now. Test some content ideas based on what you learn, then iterate until you find what works for your brand. Once you have a niche, avoid changing it at all costs.

(2) Create Colorful Content

The more your content pops out visually, the faster your fanbase will grow. Successful content creators say that the thumbnail is the most critical element of a piece of material. The second most important thing is the title.

If you aren’t great at making images, find somebody who is. You cannot afford to have weak visual branding at any point during your Facebook journey.

(3) Stand Out from the Crowd

The worst-case scenario for a digital brand is to be generic. You need to be proud of what you do, even if there are some haters. Your confidence and your willingness to have a clear message will draw your fans.

Try to identify the things that differentiate your brand from the competition. If you can make these aspects more central to the brand, you’ll have a stronger voice in the market.

(4) Make Good Video

Video content is the most popular thing on the internet. That’s why more than half of all the data that people use online is in the form of videos. Once you develop a baseline of Facebook content, you should double down as hard as you can on video.

The better your videos are, the faster your page grows. That is becoming even more important as time goes on. It is hard to imagine building a digital brand without ample video content right now.

Use Your Creativity

Facebook is a creative platform. The more comfortable you become with creating and thinking out loud, the faster you can find success for your digital brand.

Don’t be afraid to make a few mistakes along the way. The key is to experiment as much as you can even if some errors occur as a result. Try your best to create an exciting and engaging digital experience, and you will figure out how to grow from there.