Quora is one of the most under-estimated content marketing opportunities available to today’s brand builders. Sure you can find all sorts of intriguing answers on this powerful question-and-answer site, but did you know you could use Quora to turbocharge your customer acquisition efforts and SEO (search engine optimization) too? If you want to increase the effectiveness of your audience outreach efforts this year, following are a few Quora marketing tips you should integrate into your business development strategy.

Audience Targeting

One of the best ways to use Quora for content marketing success to use audience targeting to your advantage. Too many brands use Quora to create keyword-stuffed questions thinly disguised as opportunities to tout their business’ wares. You’re much better off analyzing Quora users and understanding which ones are likely to purchase your business’ products/services. Become a helpful member of the Quora community, answer questions most relevant to your target customers, and ensure contact information for your company is included in your Quora bio. When you’re of assistance to consumers on Quora on an ongoing basis, they’ll naturally find their way to your business.

SEO for Quora Answers

Integrating SEO into your Quora content marketing strategy is a must. Use tools like AnswerThePublic (answerthepublic.com/reports/66401028-65d0-442a-94b3-4825143e9526) and KeywordTool (keywordtool.io/search/keywords/google/4401672?category=web&keyword=quora&country=CA&language=en-CA#suggestions) to take your Quora marketing game to the next level. Search for ‘Quora + your industry’ on these two powerful search engines and you’ll discover hundreds of ways to turbocharge your Quora SEO. Understand the power of adding relevant long-tail keyword phrases to your Quora answers to maximize your Quora search engine optimization. If you want to send your Quora marketing return-on-investment into the stratosphere, be sure to share each of your Quora answers on social media networks like Twitter, Pinterest, Instagram, and Facebook. If you tag @Quora in your social media shares, there’s a chance the team at Quora will share your answers with their followers (be sure your answers are super helpful).

Quora Embeds

If you want to maximize your Quora outreach efforts, consider embedding your Quora answers into blog posts on your own website. Quora makes it super easy to embed a Quora answer (quora.com/How-do-I-embed-Quora-content-onto-my-website-or-blog), allowing you to wring extra SEO juice out of your Quora posts. Not only will you be offering information on Quora, you will be creating a fresh blog post for your website built around your Quora answer. Can you say double-duty?

Integrate these tips into your Quora content marketing strategy and you’ll be amazed at the power of this fabulous question-and-answer website. You can increase your thought leader status and attract new customers to your business at the same time. #Winning!